Mithryl

I made an advert for Mithryl, a company that helps industrial businesses make sense of their data using AI instead of relying on slow, manual processes. The main goal was to take something usually complex and a bit dull — like data sorting in factories — and turn it into something clear, engaging, and easy to understand for potential clients. To do that, I had to dive deep into how these businesses actually work. I researched their tools, thought through how they’d use programs like Excel or Slack, and made sure all the visuals and text in the video felt real and relevant to that world. The story starts with the messy, overwhelming problem of handling data manually and then introduces Mithryl as the smart, efficient solution. Visually, I used AI to generate industrial-style footage, motion-tracked and composited green-screened stock clips, added animated text, and created mock-ups of emails, documents, and internal messages.

One of the key scenes I built was interactive particle animation that reacted to my cursor - showing a flood of emails, spreadsheets, Slack messages, and numbers swirling around the screen-to represent the stress and chaos of manual data work. Everything flows through dynamic transitions, and the video ends with a clean showcase of Mithryl’s platform and logo.

Designed, generated and retouched

Assets